A beautiful logo is worthless if it does not speak to your target audience - in other words - a little bit of market research goes a long way!
Based on the answers in your questionnaire, we research your industry, competitors, and target audience to establish strategic branding guidelines. To better understand your vision for your brand, we ask that you create an "inspiration board" on pinterest. (don't worry, we will provide you with guidelines to make sure that you pin the right items.)
We also create a secret inspiration board that you do not get to see and after reviewing both boards, create a 3rd final "MoodBoard" and Color pallet that you will get to approve or request changes to. The goal here is to establish a visual guide for your brand and ensure clear communication, so that when you say "classy" or "edgy" we both have the same imagery in mind.