The Strategy to Spice Up Your Brand

The Start-up Package

Logo, Logo Variations, Style Guide, Letterhead, & Business Cards;
strategically designed to support your business goals & brand message

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Your logo is inseparable from your brand


Your brand is the “personality” of your business. It’s how you communicate your mission, through design & messaging, to your ideal client or target audience. These elements can all be strategic assets to your business, when they are created intentionally and holistically. This is why I don’t design a logo by itself. Your logo is the cornerstone of your brands aesthetic and needs to be deliberately designed as part of your overarching visual strategy.

Now, you may be thinking: “but my business doesn’t have a ‘personality’?”

That’s where I come in!

My strategic design process walks you through the steps to “define your brand” - an exercise so valuable that many clients have told me it helped them clarify other areas of their business strategy!

the Start-Up package includes:

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Logo & Brand Identity

  • Project Consultation Call

  • In-Depth Branding Questionnaire

  • Industry & Competition Review

  • Clientele Review

  • Brand Inspiration Moodboard

  • 3 Original Logo Concepts

  • 3 Rounds of Revisions to Finalize

  • Up to 3 Logo Variations

  • Main Logo and Logo Variations provided in white, dark, and full color/texture

  • Font Recommendations

  • Color Guide

  • Brand Style Guide

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Print & Social Media

  • Printer Recommendations


- Business Card Design
- Letterhead
- Social Media Templates
- Note-cards
- Envelope
- Return Address Seal
- Brochure
- Flyer
- Company Booklet



Starts at $1250+ |  2-4 week timeline | This package is customizable