Brand Identity - Cornerstone Investment Services


Cornerstone Investment Services is a boutique financial planning and money management firm. They utilize a top down investment strategy with a focus on risk management. Their exclusive money management strategies and multitude of client services are what sets them apart.


Create a timeless brand for Cornerstone Investment Services. They requested that no "square" or "stone" images be used in their branding. "Cornerstone" is a company name used in several other industries and they wanted a look that would set them apart. An Elephant was chosen to create a marked distinction from other similarly named companies, convey stability, and distinguish Cornerstone from other "bull" or "bear" firms in their industry, further emphasizing just how unique the Cornerstone experience is. 

To view Cornerstone's website visit:

(note: Tarragon Studios did not design Cornerstone's website)

style guide:

  Brand style guide for Cornerstone Investment Services. For more inspiration click to check out the blog!
PortfolioSamantha McHoneCIS