overview:

Perfectly Planned Fera Events is a full-service wedding and event planning firm in Toronto. They have been creating exquisite events for years and it was an absolute joy to design their re-brand! Their goal was to create a simple, chic letter mark that would be recognizable, memorable, and look great on images.

It was a wonderful experience collaborating with their team to re-define their brand. It is always a special treat working with other creatives. They just instantly understood the design process and the goal of communicating core brand values visually. 

You can see photos of their beautiful events on their website*: www.perfectlyplanned.ca 

*NOTE: Tarragon Studios did not design this website

project:

Create a brand style guide, with logo, variations, & business card design.

style guide:

mood board:

business card design: