Are you struggling to create your perfect brand or communicate your vision to a designer? It could be that you’re lacking the foundation of a strong inspiration board.
Everyone knows that your new business or blog needs a logo, but what else should you get from your designer?
Perfectly Planned Fera Events is a full-service wedding and event planning firm in Toronto, Canada. They have been creating exquisite events for years and it was an absolute joy to design their re-brand! Their goal was to create a simple, chic letter mark that would be recognizable, memorable, and look great on images.
Sue Riley is an incredible photographer located in the Dallas area. She has a soft, dramatic style that I really wanted to capture with her logo. After collaborating with, Sue this dramatic letter-mark took shape.
Silver Leaf Costumes is a lovely boutique specializing in quality handmade costumes and run by fashion designer Laura McCraw. Laura was so relaxed throughout the entire design process; she knew exactly what she wanted and it was a delight to create it for her!
Garnish Cosmetics is the creation of Cosmetic Chemist, Ashley Pinch. Ashley was an absolute dream to work with! Her vision was to create a cosmetics company that doesn't sell "sexy." She believes that cosmetics are best used as "that finishing touch," to enhance your own natural beauty, rather than a necessity. Fun and friendly herself, she wanted her brand to bring you back to the excitement of rummaging through your best friends make-up drawer!
Shopping for a logo? Making one yourself? Do you want a logo that will look beautiful on your website and in print but keep getting tripped up in terms like "raster," "vector," or "dpi"?
Well then take a deep breath, my friend, grab a cup of coffee and relax. We're going to walk through the basics of:
- the two types of image/logo files that you need to know
- the logo creation process
- common logo file types
- what types of logo and design variations you may need.
Are you struggling to come up with a viable business idea? Does it seem like everyone is already offering the same product or service that you would want to offer? Or maybe nobody is offering it?
Do you have so many business ideas that you just don’t know where to start? Do you look around at blogs, ETSY shops, or other small businesses and think to yourself, “I could do that.”
Well, guess what? You can!
Are you buried in charts and planners and worksheets? Have you been researching how to launch your blog for the last three months? Do you keep telling friends, family, and followers that your product is *almost* ready?
You, my friend, may be suffering from "Analysis Paralysis." This is the state of overthinking or over-analyzing or over-planning a situation to the point that you never end up taking action. The result is lots of time spent making beautifully detailed plans that never see the light of day.
Good communication with your designer is the key to crafting a design that you love but it's difficult when you don't speak the same language. They may throw around terms like "bleed limit," "kerning," "typeface," (but isn't that just a font??) or "vector" without really explaining what everything means.
It is SO tempting to ask your designer for "just a logo" but there are a few things you'll want to consider before going down that long frustrating road.
So you're just starting out as an entrepreneur or maybe you've been in business for a few years, and you've been told that you need to "define your brand." You know that's excellent advice but you're just not sure what it means exactly, how to do it, or even why you should "waste time" defining your brand. I mean, your "brand" is just your logo, right?